Effective trade fair management
Successful customer acquisition at the exhibition –In order to secure the investment in your trade fair presence with a well-prepared team and to compete at a high level, the personnel are optimally prepared for your trade fair assignment in terms of communication and behavior.
This training conveys personal security and a confident presence at the trade fair booth as well as the important aspects of a trade fair customer meeting. The booth personnel should be “on reception”, actively approach visitors, identify and retain real potential and agree on further steps in concrete terms.
![IMG_0958 Kopie](https://next-com.de/wp-content/uploads/2022/06/IMG_0958-Kopie-scaled.jpg)
Training goals
- Enjoying the trade fair time
- Increasing personal impact
- Confidence in dealing with prospects
- Recognizing potential
- Support and retention of existing customers
Target group
- Sales people
- Technical experts/ sales engineer
- Booth manager
- Fair hostesses
Training content
The right mindset
- Motivating “mindset” as a prerequisite for successful action
- Self-motivation
- Courage to actively establish contact
Effective appearance
- Increasing personal impact
- Self-image / external image
- Body language at the booth
- Presentation techniques
- To be on reception
Effective conversational skills
- Recognize the potential with the right questions
- Being able to listen and recognize signals from others
- Find the right conversation starter
Successful customer management
- Customer-oriented action
- customer relationship management
- Remain concrete
- Follow-up of trade fair talks
Training forms
In-house training for your team
Individual coaching
Training “on the Job”
„Erfahrung heißt gar nichts. Man kann eine Sache auch 35 Jahre lang schlecht machen.“
A methodology for sustainable effective results
![Intervalltraining_basic_web](https://next-com.de/wp-content/uploads/2020/07/Intervalltraining_basic_web.png)
In order to achieve maximum and sustainable practice transfer, this training is positive, motivating and interactive and designed in interval mode. After each day of training, there follows a practical phase lasting several weeks with concretely defined goals for each participant. With practice reports on the following training day, combined with personal feedback/coaching, each participant is encouraged in his personal development.