Effective trade fair management
Successful customer acquisition at the exhibition –In order to secure the investment in your trade fair presence with a well-prepared team and to compete at a high level, the personnel are optimally prepared for your trade fair assignment in terms of communication and behavior.
This training conveys personal security and a confident presence at the trade fair booth as well as the important aspects of a trade fair customer meeting. The booth personnel should be “on reception”, actively approach visitors, identify and retain real potential and agree on further steps in concrete terms.
Training goals
- Enjoying the trade fair time
- Increasing personal impact
- Confidence in dealing with prospects
- Recognizing potential
- Support and retention of existing customers
Target group
- Sales people
- Technical experts/ sales engineer
- Booth manager
- Fair hostesses
Training content
The right mindset
- Motivating “mindset” as a prerequisite for successful action
- Self-motivation
- Courage to actively establish contact
Effective appearance
- Increasing personal impact
- Self-image / external image
- Body language at the booth
- Presentation techniques
- To be on reception
Effective conversational skills
- Recognize the potential with the right questions
- Being able to listen and recognize signals from others
- Find the right conversation starter
Successful customer management
- Customer-oriented action
- customer relationship management
- Remain concrete
- Follow-up of trade fair talks
Training forms
In-house training for your team
Individual coaching
Training “on the Job”
„Erfahrung heißt gar nichts. Man kann eine Sache auch 35 Jahre lang schlecht machen.“
A methodology for sustainable effective results
In order to achieve maximum and sustainable practice transfer, this training is positive, motivating and interactive and designed in interval mode. After each day of training, there follows a practical phase lasting several weeks with concretely defined goals for each participant. With practice reports on the following training day, combined with personal feedback/coaching, each participant is encouraged in his personal development.